The 2019 Awards season has certainly been one to remember. With the 91st Oscars just passed, we anticipated some of the film industry’s greatest to grace the red carpet in light of some of the most-recent, critically acclaimed films thus far.
We were lucky enough to witness Lady Gaga make history as the first woman to win an Oscar, Grammy, BAFTA and Golden Globe all in the same year. With an emotional performance alongside Bradley Cooper at this year’s Academy Awards, the pair revived their characters for a few minutes, and the audience relived all the emotions felt since watching the popular film.
Variety recently reported that the number of films with female leads hit record levels in 2018 – a great victory as Hollywood has been known to dodge female lead opportunities in the past. With nominated & winning films such as ‘A Star is Born’, ‘The Wife’, and ‘The Favourite’, it seems that major studios have been taking their chances, and challenging the industry’s norm.
Typically during awards seasons, we expect to see an influx of brand exposure deals where companies will target large scale events such as the Academy Awards, and use it in their product’s benefit. A great example of this would be the recent Golden Globes’ infamous ‘Fiji water girl’, a woman who photobombed celebrities’ red carpet photos with a tray of the, now infamous, branded water.
The stunt was clearly an elaborate advertisement for Fiji water, however, it gets you thinking…what are some other creative ways brands may gain exposure? Events can provide marketers with plenty of opportunity to engage with their target audiences and create further brand awareness.
Thinking creatively in terms of how you could widen your brand’s exposure seems to be key in today’s marketing movement.
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Written by Sophia Legge for Creative Entertainment Agency.