Do you know what celebrity would suit your brand? Find out who tops the highest ranking celebrity endorsements list, and why marketers need to think differently to find a perfect fit.
Partnering brands with celebrities requires targeted brand marketing and research. The measurement of a celebrity’s potential should be strategically assessed, desirable clients coalesce with the interests, experiences and lifestyles of the target market. Corresponding with age, gender, income and location of the celebrity and target audience.
Authenticity is one of the core principles in endorsement campaigns, building an authentic relationship with the target audience is vital for success. The rise in influencer marketing is the result of trust fans have when celebrities communicate to an audience, capturing viewers attention and penetrate through the clutter of advertisements.
Fans form an emotional connection to celebrities resulting in a higher level of trust in their promotions. According to AdWeek 85% of consumers admitted that a celebrity endorsement upped their confidence in a brand, and 15 percent said endorsements affected their purchasing decisions.
It is essential to understand a celebrities personas, as they can define your brands personality which will ultimately increase or decrease your brand’s likeability and sales. There are considerations before blindly hiring celebrities. Two examples of a successful and unsuccessful campaign are The Rock and Kendall Jenner.
Dwayne “The Rock” Johnson for Under Armour has been ranked as the best-matched celebrity-brand partnership in the fashion and retail sectors. Project Rock 1’ sneaker sold out in less than 24 hours. The Rocks public perception and low risk behaviour is the perfect choice, people trust his opinion.
One of the memorable celebrity campaigns that failed was Kendall Jenner for Pepsi. Jenners high status was ultimately her demise, the campaign was criticised for trivialising The Black Rights movement. It is important to consider with big names come big risks and their prior marketing history.
Social influencer marketing continues to reach incredible heights, maintaining its immense opportunity. Our work at Creative Entertainment Agency combines our extensive knowledge and connections to build the perfect campaign. Further increasing the status and awareness of your brand.
For more information about brand partnerships contact: https://ceagency.com.au/contact/
Written by Emily for Creative Entertainment Agency.