Our Soundtrack Our Stories, launched today, is an initiative to soundtrack Australian lives with Australian music. It’s that simple. But one simple move will have a monumental impact on the lives of our homegrown, globally-loved, local artists whose livelihoods have been rocked by the ongoing pandemic. Greater support from corporate Australia in the form of brand partnerships and music play is support that could not come at a more important time, with over $64,000,000 in revenue lost since 1 July 2021 among just 2,000 respondents to the I Lost My Gig survey. With 99% of that revenue revealed to be uninsurable, the real figure is significantly higher. This push will invite everyday people to view this country’s music in a new light.
The initiative arrives exactly one week after CEA artist Jack River, real name Holly Rankin, posted the now viral call-to-arms for Australian media and business to get behind homegrown music as it struggles under the pressure of a new wave of lockdowns – all but eliminating prospects for live touring for the foreseeable future – the initiative calls for public commitment to increase the inclusion of diverse Australian artists in the commercial and mainstream landscape.
The post has already lead to action from Channel 7, Channel 9, Coles, 7-Eleven and Bank Australia; with the likes of Baker Boy, Lime Cordiale, Vera Blue and Alex The Astronaut, Sarah Wilson, Turia Pitt, Chantelle Otten adding their support to the original post.
Our Soundtrack Our Stories is an open invitation from our country’s music community to the rest of Australia to discover, champion, share, and consume more local music. It exists to promote our artists, promote the enormous economic and cultural contribution of local music, and to ensure a bright, bold, diverse and exciting future for the next generation of musicians and music lovers alike.
Join the movement, reply to this email to talk to us about how you can invest in Australian music now when it’s needed most.
Together we acknowledge First Nations peoples’ unbroken connection to country, and the experience that they bring to the music landscape. We pay our respects to Elders past, present and future, as we continue our journey of listening, and work towards true kinship and equality.
CREATIVE ENTERTAINMENT AGENCY 1 Queens Rd, Melbourne VIC 3004 |