Binge, known for their premier catalogue of TV shows, movies and more recently launched on-demand streaming of the hit early 2000’s series Entourage that saw dynamite success across the world. The series featured none other than Adrian Grenier who in the show played the character of Vincent Chase, remembered as the emerging actor whose career takes off in Los Angeles. With the arrival of every single episode (the whole eight seasons) of Entourage and the full length movie to Binge, the platform collaborated with CEA’s client, the very cool, calm and collected Adrian Grenier to promote the long waited addition to the streaming service. 

Across social media and the Binge app, Grenier collaborated with the platform to let Australia know that the iconic series and movie was available. Across interviews with Channel 7’s Sunrise, GQ Magazine, Pedestrian, Daily Mail and more, interactive games, teasers and in-app videos, he promoted Entourage widely. The campaign also had Grenier on photo shoots to promote the addition of Entourage to Binge, both for traditional media and social platforms. With such an impressive demeanour from the renowned series, he was the perfect actor to promote the show, welcoming a new generation of fans to the series while giving nostalgia a home for those who tuned in to every single episode in its inception.