With boldness, intuitive design and fine craftsmanship at the front of mind, State of Escape is proudly Australian made, produced locally and sold globally, creating season-less collections that never compromise quality or style, while embracing beauty, simplicity and purposefulness in all its creations. The brand upholds a prolific and dynamic team that is driven by exploring the unknown and are passionate about bringing innovative ideas together to create uniquely designed products for loyal and new customers.. Focusing on integrity in sheer simplicity, the designs are driven to equip and entice a true sense of wanderlust, inspiring the spontaneous spirit within.

Dedicated to exploring a sense of wanderlust across the seasons and embracing life day-to-day in beautiful, carefree, yet sophisticated ways, State of Escape embarked on their new season campaign for their micro collection, with the intention to celebrate these values with an artist who shared aligned visions and approach to life and their creative ventures. 

CEA’s client Milan Ring was an astounding candidate for State of Escape’s campaign, not only as a well accomplished and striking musician, but a fashion-forward icon that is no stranger to luxury. The singer, songwriter and multi instrumentalist with a fashionably beautiful undertone has planted herself as an irrevocable fixture in the Australian music scene, laying down an air of timelessness throughout her creative process and personal approach to life. Effortlessly chic, Milan Ring aligned with the brand’s vision for high-end escapism, adventure and bliss while remaining true to her significant sense of individuality.

The micro collection housed a vision of exploring Milan Ring’s appreciation of adventure and dreaminess alongside friends that shared the same interests, beliefs and creative values. Milan & friends were engaged by State of Escape to conduct a one-time video & photo shoot for the micro collection seasonal campaign, together with a written and produced original track by the musician herself, seen across various social media platforms, fashion publications and more. As part of the story, Milan Ring also conducted an in-depth interview with State of Escape detailing her own ‘micro moments’ and the history of both herself personally and her career as a singer, songwriter, musician and acclaimed producer. 

With a sheer air of class, freedom and creative adventure, Milan Ring maintained an exceptional pillar of perfection for the brand’s seasonal vision, exploring her musical craft while also delving into the personal preferences of the artist. The intention for State of Escape was to create a look and feel for the campaign that was as authentic to Milan Ring as it was to their brand, resulting in an impeccably classy, elegant, high-end outcome for both the brand and the artist alike. Bringing the two together has allowed for current consumers of the brand to feel and sense the aligned values, enhancing their emotional connection to the vision of the products, while also introducing the artist to new music enthusiasts, luxury fashion aficionados and adventurous individuals, like her.