Vera Blue is one of Australia’s most effortlessly graceful, elegant and creatively powerful singer songwriters. With an immense stage presence and vocal prowess, her theatrical aura is prominent throughout her musical works, from the studio to the stage, while presenting an eloquent wardrobe vision with global, timeless fashion icons.

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary and romantic, Gucci represents the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Connecting with music culture, whilst staying authentic and true to the brand pillars is a significant facet of the design house’s vision.

CEA focused specifically on brands that Vera has an organic affiliation with based on a number of factors across her visual aesthetic, music and personality. Passionate about the unmistakable and legendary status that Gucci exudes, Vera Blue’s striking and poignant artistic nature with a beautiful expression of edgy romance is distinct. Having proudly worn Gucci prior and organically supporting the designer, Gucci were compelled to align with Vera’s artistic vision making for an incredibly valuable partnership.